Our Philosophy

We believe that great ideas, developed by great people, generate great returns. We focus those ideas on capturing significant market share among top tier customers representing the premier five to ten percent slice of the $2 trillion commercial real estate market.

It is the strength of iStar's ideas that distinguishes us from commodity suppliers of capital. Our unique approach delivers truly customized and creative solutions that others may not be able to develop. Our depth allows us to produce excellence where others may not.

Return on Ideas is more than just a slogan. It's a way of approaching our business that delivers exceptional results time and time again. Great ideas, developed by great people, generate great returns. Experience Our Philosophy [Video]

Thinking Ahead

In 2005, iStar successfully completed the first year of a five-year strategy designed to expand our business and to further capitalize on our growing market reach. We expect to see significant results as we continue to execute our strategy.

“iStar Financial has a long history of combining insight, detailed industry information and innovative analysis to uncover opportunities that have yielded exceptional returns with well-below market risk.”